The module concerns the situation of Aiton Caldwell, one of the Polish companies leading on information and communication technologies market. The company represents the medium-sized enterprises sector and it specializes in fast developing cloud computing market. The module shows the process of internationalization of the company step by step, starting from concurring regional markets to becoming globally recognized company, which effectively enters new markets, increases shares and strengthens its competitive position.
This module refers to a history of a pharmacy existing in the Czech Republic, which despite of the crisis, is flourishing in its region. Apavar, the limited liability company, was found in 1999, after the period of privatisation in the country, which had a significant influence on the performance of companies. The module describes innovation introduced in the company which was the establishment of the e-shop (with the delivery only within the Czech Republic) in order to attract young customers and promote healthy lifestyle among them. It focuses also on a competition in the pharmacy’s sector in the Czech Republic.
This module present the issue of competition. It illustrates the problem of Arista’s competition, the company from Czech Republic, which involves bakeries and shops located in the North Moravia region. Arista is a medium-sized company. Although the company was not significantly affected by crisis, the module presents several problems faced by Arista. They are mainly related to Polish bakeries competition, fluctuation of the personnel within the company, and legal and communication ones.
The module presents the Dannish company – BLUE//Design, which is present not only on its domestic market but also in the German and other Scandinavian ones. The company is responsible for selling home accessories like bowls, vases, dishes etc. in contemporary Scandinavian Design. The module is divided into four episodes describing visit of the BLUE//Design employee in China who was in charge of arranging a cooperation between his company and a potential Chinese supplier. Aim of the module is to provide life-based examples which may arise within the confrontation of two extremely different cultures such as Dannish and Chinese one are.
The module illustrates Dampa ceiling industry company, existing in the market since 60 years. The module goes through a history of the company which due to continuous evolution became international and currently is present on several worldwide markets. An idea of growth strategy and its types is also presented in the module in order to understand what steps had been taken when developing Dampa. The module also raises an issue of market factors affecting the company.
Hydroline – a medium-sized company presented in the module, is the largest hydraulic cylinder manufacturing company in Finland. It is a local family business, which succeeded also at the international level. The problem described in the module concerns communication difficulties and strategy development within the company. Possible solutions to overcome internal and external communication within an organization are explained on the Hydroline’s example.
The module is about the manufacturing enterprise Laguna sp. z o.o. S.K.A. Although it is located in Gdańsk in Poland, it operates also in 30 other countries. The enterprise offers furniture and construction hardwares, aluminium mounting systems and steel profiles. The aim of the module is to highlight the age management issue and the opportunities for intergenerational knowledge transfer within the organization. In order to better understand the problem, the module includes several questions which might help to analyze the situation of the company.
The module based on the interviews, presents a successful local family business – Lignell&Piispanen (L&P) operating in alcohol industry (production, imports/exports, and sales). This limited liability company concentrates mainly on producing unique premium- quality arctic berries liqueurs. L&P operates at international markets with an elaborated product portfolio for foreign customers and an effective approach to sell those products. The aim of the module is to highlight particularities of B2B market and present the problem evolving when establishing an effective, long-term partnership within foreign markets.
The module illustrates the situation of Marel A/S company which is a Dannish subsidiary of the multinational company Marel. It is a leading global provider of advanced equipment, systems and services to the fish, meat and poultry industries. It operates in more than 30 countries and hires over 4000 employees worldwide. Cross-cultural communication is the major issue discussed in the module. The ability to understand the diversity within the workforce and to react for the needs arising within the globalization are crucial values in the effective world of today’s business.
The module refers to the experience of Microsystems, the Polish IT company operating in the Tricity (agglomeration of Gdańsk, Sopot, Gdynia cities). It indicates the importance of using IT tools in project management. The module is an attempt to discuss how organizations that implement projects using advanced technology can improve their processes by means of professional tools for managing project portfolios.
The module presents a situation of a car and tyre service company that exists as a specific legal form which is an Association of entrepreneurs. The main problems discussed in the module are related to a high amount of administrative work, regional competition and limited capacity in certain months. An open ended module encourages readers to take part in a discussion about the situation of SME in the Czech Republic concerning problems arising from a process of evolvement of the entrepreneurship.
The module about TT, a micro-sized local Finnish company, operating in a tourism sector, highlights the characteristics of the tourism sector as well as reveals the latest trends in the industry in general, with the significant focus on Finland. TT employs 5 people (4 full time and 1 part-time) and operates on a local level. The module provides the readers with an open end for analysis and discussion about potential solutions based on their own knowledge and experiences concerning competitive advantage.